Lucozade Ribena Suntory Ireland Ltd Continues to Increase Use of Plastic Packaging With a Recycled Content
In 2018 Lucozade Ribena Suntory Ireland Ltd. celebrated the achievement that Ribena had been using 100% recycled plastic in its bottles for over ten years. Lucozade added communication around this to the front of its packaging and used social channels to drive awareness and encourage consumers to keep the recycling loop going. Under the UK Plastics Pact the business has already committed to using 30% recycled content across its product range and has already achieved 25% with its Ribena brand. During 2019 Lucozade Sport will move to 30% rPET, increasing overall usage further.