Britvic prioritises prevention of plastic packaging waste
in 24 seconds
Britvic Ireland has reduced plastic bottle weights across a number of soft drink categories and in 2018 it reduced bottle weights on its Fruit Shoot range from 16 to 15 grams (6%) and 21 to 17 grams (15%). In addition it has reduced plastic in its 850ml cordial products from 38.5 to 37 grams (4%) and on 2 litre carbonated soft drink products from 43.5 to 43 grams (1%).